The Marketing Strategy Built for Home Sellers

Selling your home isn’t luck. It’s a plan. I combine a smart pricing strategy with a step-by-step marketing timeline to generate urgency, attract qualified buyers, and protect your bottom line.

Why Most Homes Don’t Sell for Top Dollar

A home usually doesn’t sit because something is “wrong” with it. It sits because the strategy was wrong.

Overpricing early kills momentum. Weak marketing reduces traffic. And delayed adjustments create the “stale listing” problem that invites low offers.

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My Selling Method:

Pricing Sets the Trap.

Marketing Springs It.

This strategy is designed to do three things:

Create demand early (when buyers are paying attention)

Drive serious traffic fast (so you gain leverage)

Protect your profit (so you don’t negotiate from desperation)

The desired result is simple: more eyes, stronger offers, better terms.

The Timeline Strategy

Phase 1:
Pre-Market Setup

When: 2 weeks before

Goal: Get your home ready & build anticipation

We tighten up the details that make buyers feel confident and we position your home to stand out online and in person.

What Gets Prepared

Walkthrough & Prep plan

Photography & Visuals

Coming Soon promotion

Listing detail highlights

Phase 2:
Listing Launch Week

When: Days 1 - 7

Goal: Max attention, max urgency, max leverage.

Buyer attention is highest early, which means the first impression has to be strong and the pricing has to be strategic.

What Happens Here

MLS & Online Syndication

Social media Campaigns

Email campaigns

Showings & open house plan

Phase 3:
Listing Assessment

When: Days 8 - 21

Goal: Track performance & gather feedback

At this stage, we don’t guess. We measure. I monitor interest and adjust strategy based on real signals—not opinions.

What Get Tracked

Number of showings

Online views and saves

feedback patterns

Offer activity and urgency level

Phase 4:
Strategic Adjustment

When: Days 21 - 30

Goal: Reignite momentum before the listing gets stale.

If the data says we need a change, we make it with purpose—early, controlled, and paired with renewed marketing.

adjustments, if necessary

Strategic price positioning

marketing refresh

Renewed outreach

Updated listing details

Phase 5:
Negotiation and Closing

Goal: Protect your money once the offer comes in.

Getting an offer is only part of the win. The goal is to protect your price and terms through inspections, appraisals, and final negotiations.

During This Time

price negotiations

interest cultivation

inspection guidance

market data support

Strategy Over Hope

Some agents list your home and wait.
I launch your home with a plan that forces the market to respond.

This process is built to prevent:

Overpricing Mistakes

Stale Listing Stigma

Lowball Offers

Unnecessary Concessions

"We Should've Done This Sooner" Regret

What You Get Working With Me

A clear pricing strategy based on market data

A week-by-week marketing timeline that creates urgency

Consistent communication and measurable updates

A negotiation game plan that protects your profit

FAQ

How do you decide the right price?

I use recent comparable sales, current competition, buyer demand signals, and search thresholds to position your home where it will attract the most qualified buyers.

What if we don’t get showings right away?

That’s a signal. I track performance immediately and address the cause early—usually pricing, presentation, or exposure—before the home becomes stale.

Do you recommend price reductions?

Only when the data supports it—and I do it strategically. The goal is a controlled adjustment paired with renewed marketing, not a slow slide into low offers.

How long does the process take?

Most of the momentum is created in the first 21 days. The timeline depends on price point, condition, and market demand, but the strategy stays consistent.

Ready to Sell With a Real Plan?

I’ll show you how I’d price & market your home and what the timeline would look like from day one to closing.

Schedule a Free Consultation