The Pricing Strategy That Gets Homes Sold

Pricing isn’t guesswork. It’s a plan. I use market data + buyer psychology to create demand, drive showings, and build competition.

Why Pricing Matters

Pricing isn’t about what you want. It’s about what buyers will do.

The market doesn’t reward optimism. It rewards accuracy. When a home is priced right, it doesn’t just sell faster. It sells stronger.

What The Right Price Creates

more qualified showings

more urgency

better offers

cleaner negotiations

What The Wrong Price Creates

"just looking" traffic

fewer showings

price reductions

a stale listing that loses leverage

My 3-Lane Pricing Strategy

I run a pricing playbook based on recent comps, current competition, and real buyer behavior.

Lane 1: Market-Leading Price (Aggressive)

Best for Sellers who want maximum attention fast.

Price slightly below the strongest recent comparable sales.

Buyers shop by filters and urgency. The right price creates a rush and competition pushes offers up.

Lane 2: Market-Matching Price (Balanced)

Best for Sellers who want a steady, predictable sale.

Price in line with the best comps, adjusted for condition, layout, and timing.

Buyers instantly understand the value and act with confidence.

Lane 3: Market-Testing Price (Optimistic)

Best for Sellers who want to test an outlier price.

Price slightly above market with a written adjustment plan.

If activity is low in the first 14–21 days, the price—not the marketing—is the problem.

My job isn’t just to “list your home.”

My job is to engineer demand so buyers compete...and competition protects your price.

The First 10 Days

That's when your listing is freshest, buyers are most curious, and your leverage is highest.

Here's how i measure pricing accuracy in real time:

High Views + Low Showings = Price Mismatch

Showings but no offers = price or condition mismatch

offers with weak terms = buyers see room to negotiate

Translation:

the market gives feedback fast. we listen fast.

Pricing Strategy Meeting Points

Comparables

a breakdown of comparable properties that have recently sold within in the last 90 days,

Current Competition

A "competition scan" of comparable properties that are currently on the market.

Strategy Breakdown

An analysis of the current market along with the recommended pricing lane.

Checkpoint Plan

A 14-21 Day check-up of the listing insights. this is where a possible reassessment of the plan is needed.

Adjustment Strategy

If necessary, this is where a pricing adjustment will occur and the marketing strategy will be re-evaluated.

FAQ

How do you determine the right price?

I use comparable sales, active competition, condition adjustments, and buyer behavior signals (showings, offer patterns, DOM).

Can we list high and “see what happens”?

We can, but we do it with rules. If the first 14–21 days show weak activity, we adjust quickly. Late reductions cost leverage.

Will pricing lower make me lose money?

Not when it creates demand. The goal is to attract more buyers, not fewer. Competition is what pushes price upward.

What if my home is unique?

Unique homes still compete. We price based on the closest substitutes and market response, then fine-tune with performance data.

Want a price that works in your favor?

Get a clear pricing plan built around your neighborhood and your goals.

Schedule a Free Consultation